OUAI, Drunk Elephant, and Summer Fridays walk into a bar.

The bartender looks up.

"Same Amazon guy?"

Ryan Mulvany
Yeah. Me.
Ryan Mulvany · ran Amazon for 70+ consumer brands
before, during, and after the part where they got big
The tab

Three brands. Three different problems. Same fix.

Paid

Quiverr

Table 3 · Amazon · est. 2013
Drunk Elephant$200K a month, rogue sellers, pricing all over. Take the shelf.
Shiseido, 2019
$845M
OUAISame playbook. Own the Buy Box, hold price, grow the search.
P&G, 2021
Summer FridaysLaunch it right the first time, so nobody has to clean it up later.
Tab still open
Also at the barSun Bum · Quest · Lime Crime

Every brand on that tab had the same three things wrong before I got there. Somebody else selling it. A price nobody set. A page nobody owned.

What I do for brands

Amazon, done by someone who has actually done it.

Look
"Is Amazon helping us or hurting us?"
Outside read, no logins. Who sells you, at what price, who owns your search. Free. 48 hours.
Fix
"What do we do first?"
The shelf, the price, the page. In that order. Sized in dollars, ranked by effort. Three weeks.
Run
"Who does it?"
I run it, or I pick who does and hold them to it. If you should stay 1P and let Amazon carry it, I'll say so. Month to month.
Receipts
20 yrs
on Amazon
$1B+
sales, 70+ brands, sold the company
$2B+
exits of brands I ran
14,000
reviews on my own product. I sell there too.

Also at the bar: Sun Bum · Quest · Dr. Bronner's · Lime Crime · Suavecito · Burt's Bees · Milk Makeup · Hourglass · Laura Mercier · Anastasia Beverly Hills · Spindrift · Health Warrior · Unilever · P&G · Pepsi · Clorox

Next round's on me.

Send the brand name. Two days later you'll know if Amazon is helping or hurting you. No deck, no pitch, no logins.

rmulvany@gmail.com20 minutes
Ryan Mulvany · Encinitas, California